Sandilands’ sponsors speed away from the train wreck!!

It’s not only Holden that has pulled the pin on sponsorship on The Kyle and Jackie O Show… but add to the list: Blackmores, telecomms giant Telstra, Vodafone, Fantastic Furniture, The Good Guys and Medibank.

Advertisers began retreating from Sandilands after he unleashed a personal attack on news.com.au reporter Alison Stephenson after she labelled the one-off special Kyle & Jackie O’s Night with the Stars on Monday night a “disaster”.

PR is an interesting thing isn’t it? I wonder if Kyle sees this latest stunt as a success because after all… audience ratings did start high at 1.4m audience for Night With The Stars before it plummeted to just over 200,000. I wonder what Seven and Southern Cross Austereo are thinking (again)??

Related articles

• Holden cancels Sandilands sponsorship after on-air mauling of female journalist (theage.com.au)
• http://www.bandt.com.au/news/shock-jocks-sponsors-scurry

Tags: 2day FM, Alison Stephenson, Holden, Kyle & Jackie O, Kyle Sandilands, personal attack, Telstra, Vodafone