It’s easier not to

I must apologise for not uploading regular posts. It’s just easier not to.

Do you say that often? It’s easier not to exercise. It’s easier not to have an alcohol free day. I’ll do that tomorrow.

Call it procrastination. Call it laziness. Call it being smart! Call it whatever you like. What would happen if our trusted brands did this? Imagine turning up to the airport and the pilot decided it was easier to stay in bed!! OK, he wouldn’t have his job. But you get my drift.

What would happen if brands thought it easier not to listen to their customers? Did exactly what they ‘thought’ we need. Myopia would rule, and this brand wouldn’t last for very long. It then would be easier for us not to buy their products and services.

I promise not to take the easy road.

Tags: Brand, exercise, slack, trust