Advertisements

4BCs Spin Cycle #3

10 Aug

This week, Patrick Condren sifts through the spin with marketing and advertising gurus Simon Dell from Two Cents Marketing Group in Milton and Dr Edwina Luck, Senior Lecturer in Advertising, Marketing & PR at QUT’s Business School.

Our Spin Cycle panel talk about the Superbowl. It costs $3.4m to buy one commercial at the Superbowl, but considering 57% of Americans will be tuned in, it could be worth every cent. And what about the global audience it reaches?

As well, Clive Palmer’s unsolicited endorsement of The Brisbane Times, Chinese New Year, and the revival of 80s music stars; will the INXS bio-pic be a hit?

Listen here.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: