It’s a wrap! What was your favourite Christmas campaign?

It was a hard choice this year don’t you think? Let me know your favourite.

2018 has been another tough year for retailers. In Australia, Myer has had it’s woes, while globally we saw Toy ‘R’ Us go into liquidation. In a trading period during the Christmas months which can be the busiest for retailers, getting your Christmas advertising right is paramount to seeing great returns, but also high customer experiences around the brand, brand love and engagement. If your brand can connect on an emotional level during this time, it can last into the following year, but also have high brand conviction and loyalty moving forward in what will be another tough year.

John Lewis

Elton John stars in this blockbuster and it doesn’t disappoint. A beautifully crafted story about thoughtful gifts and not just giving for the sake of giving. It is about how an inspired gift can…