Tag Archives: 4BC

4BCs Spin Cycle #3

10 Aug

This week, Patrick Condren sifts through the spin with marketing and advertising gurus Simon Dell from Two Cents Marketing Group in Milton and Dr Edwina Luck, Senior Lecturer in Advertising, Marketing & PR at QUT’s Business School.

Our Spin Cycle panel talk about the Superbowl. It costs $3.4m to buy one commercial at the Superbowl, but considering 57% of Americans will be tuned in, it could be worth every cent. And what about the global audience it reaches?

As well, Clive Palmer’s unsolicited endorsement of The Brisbane Times, Chinese New Year, and the revival of 80s music stars; will the INXS bio-pic be a hit?

Listen here.

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Spin Cycle #2

3 Aug

After kicking off with a bang about tennis and Apple in our first show, this week Spinners Simon Dell and myself chat with Patrick Condren about the week that was in all things marketing on the 4BC Morning show.

This week the Spin Cycle features the celebrity fitness craze and in particular, 24 year old Gold Coast local Ashy Bines, whose diet has received cult-like status with almost 1 million likes on Facebook and over 100 000 participants in her 12 week challenge.

Convicted drug smuggler Schapelle Corby is edging closer to release, but if you were her PR manager, how would you re-brand her image? Should convicted criminals be allowed to profit from their crimes?

And white, black, grey and silver are Australians’ most frequently chosen car colours- so how does colour influence what we buy?

Listen in here.

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4BCs Spin Cycle #1

3 Aug

Each week Simon Dell from Two Cents Marketing Group and I discuss with 4BCs Morning show host Patrick Condren everything marketing. This is our first show! We discuss The Australian Open, the high temperatures, Bernard Tomic misbehaving and Apple.

Listen here!

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