Advertisements
Tag Archives: AirNZ

Air New Zealand, your 18th safety video is another fine example with ‘It’s Kiwi Time’!

6 Nov

New Zealand have always pushed the boundaries with interesting and out-there advertising. I can think of  a couple of examples. Last year’s police recruiting ad, or this golden oldie from L&P from 2006 that you really have to watch to believe! Yes you won’t be disappointed by watching both.

And now, Air New Zealand have done it again. They are always trying to outdo themselves and this is their 18th take on safety videos. They usually use OS talent, but this time it’s all local. Their creative Ad agency must have so much fun pitching crazy ideas. Every year AirNZ’s safety and Christmas ads are always worth looking forward to. And this year is no different. My next blog post will be on the Xmas ads!

In a 600 strong cast, ‘It’s Kiwi Time’ takes the classic song, Tricky as it’s base for their safety video, which really is a music video disguised as a safety video. This song dates back to the late 80’s which means that many people may hear the song and be enticed to watch the video out of interest. A new target market I hear you say?

Screen Shot 2018-11-06 at 7.37.32 am.jpg

And while some people are saying, ‘what happened in the 80’s should have been left in the 80s’, most viewers are hailing it as another success story for AirNZ. You can watch it on YouTube by clicking here. What do you think? Yes, it is long, but it is entertaining, and just as you would expect from this creative company. Air New Zealand really put their key stakeholders at the centre of their campaigns. Mostly it’s their staff (cabin crew, engineers etc), but this ad sees a lot of thought go into it by using various destinations from around the country, and using singers, dancers and talent from 30 community groups.

Air NZ have been proud of who they are and their country and locally grown talent, and it shows. You would be proud to be a staff member, or a shareholder. Or a passenger. It’s another aspect of marketing that often gets lost. AirNZ are all about relationships. They want one with you, and once they get your attention, you want to find out more. Just like I do every year when I write my Xmas blog post, as I look forward to their ads! You can read my AirNZ 2017 Xmas ad review here and watch the campaign. And if you head over to @FlyAirNZ twitter account, you can read the love coming in for the new ad. Also it’s great to see that AirNZ have a great social media team who actually respond to posts.

In previous years, The All Blacks have always been a feature of the airline’s TVCs and YouTube ads, this one is a take off of Men In Black back in 2015, and if you have a spare 5 minutes (yes it reads long, but it is worth your time) click here to watch it.

With the runaway success of The Lord of The Rings, AirNZ played on New Zealand being the home of Middle Earth. This meant a lot of safety videos featured cameos of many of the actors, AirNZ staff and the famous Director himself, Peter Jackson. Humour was always central to these videos. But also awesome scenery!

More recently, they have used talking and loveable animals, Dave the Goose (voice by Aussie actor Bryan Brown) and Pete the Kiwi. Pete’s voice is from another loveable Kiwi, Sam Neill (pictured below). Enjoy!

Sam Niell will be the voice of the campaign's mascot, a CGI kiwi named Pete.

Source: https://www.stuff.co.nz/business/96138062/sam-neill-the-voice-of-air-new-zealands-global-campaign

Other reading:

600-strong cast front Air New Zealand’s largest scale safety video ‘It’s Kiwi Safety’ via True NZ, Campaign Brief, 2018

Air New Zealand Safety video Divides a Nation, Stuff, 2018

#weareAMPR #AirNZSafetyVideo
Advertisements

Christmas (advertising #3) just keeps getting better – but you will need tissues for both crying and laughing

10 Dec

Yes I may be a little bit obsessed with Christmas advertising, but after you’ve read my 1st post and 2nd one about Christmas, how can you not be?

Just to refresh your memory: amazing ALDI brings back spunk Kevin the carrot and he slays it promoting the movie Murder on The Orient Express. And my other favourite, Debenham’s clever modern day take on Cinderella.

Aldi-Christmas-advert-2017-Kevin-the-Carrot-1121237

Bring out the tissues as these two latest campaigns are gold. 

BBC One – The Supporting Act (click to watch)

Another fantastic UK offering (aren’t they all?), this time by BBC One’s in-house creative team. This works for me because I remember that song lyrics to Cats in The Cradle,

“When you coming home Dad? I don’t know when, but we’ll get together then, you know we’ll have a good time then?” by Harry Chapin, or more recently Ugly Kid Joe.

We’ve all had a parent, sibling or carer that was too busy to play with us, to read with us, jut to sit with us and chat. Life is busy! This is a simple and gorgeous story as we see a single Dad trying his best, and the daughter just keeps dancing and being happy and thinks that Dad doesn’t notice her. You’ll be toe tapping and up dancing before you know it. Love it BBCs in-house team BBC Creative.

ALERT: More tissues

RSPCA Christmas 2017 (click to watch)

Sniff, tissues, heartstrings, RSPCAs tearjerking film highlights the kindness of RSPCA staff as they all contribute to saving animals’ lives. Woody the puppy, represents all the animals that the RSPCA cares for, from exotic pets, horses and small animals to dogs, cats, rabbits and everything in between. Also great message about a pet is for a lifetime, not just for Xmas.

Now to finish with a really good ROFL

AirNZ have done it again, with a(nother) rollicking and brilliant ad that plays on the Kiwi accent. Remember the brilliant safety videos when they played on The Hobbit ? Or the videos that saw real (and nude) employees covered in body paint uniforms with the Nothing to Hide campaign? First class (pun intended).

Remember last year 2016, with Ronan Keating’s hilarious effort with child actor Julian Dennison? Mixing up vowels and confusing the entire world with their crazy words!

If you were confused with 2016 lines such as ‘a brown bird instead of a blue bird’, and jandals, this year you’ll be even more confused! We love the Kiwis (aka New Zealanders)!

2017s offering is just as good. What starts off as fun phone calls from Chinese children talking to Santa about what they’d like for a present, we then see the faces of Santa and chief elf turn to horror, the music changes, bells toll and we know the story is about to start. You will need the tissues, but this time for crying with laughter.

We will have two weeks until Christmas, so I am assuming I have at least one more Christmas advertising post! Until then…..  have a look at this hilarious recruitment video for NZ Police (stay for the bloopers at the end, plus dancing to rival Miley Cyrus 47 seconds in, the actual Police Commissioner at 1.47 and so much more).

 

Further reading:

https://www.campaignlive.co.uk/article/bbc-one-the-supporting-act-bbc-creative/1451862, published December 5, 2017.

%d bloggers like this: