Advertisements
Tag Archives: public relations

Another successful year for Entertainment Marketing students undertaking real projects for real clients at QUTs Business School

5 Dec

For over 15 years, my QUT teaching teams have been enabling student’s real world learning for 2nd year subjects Integrated Marketing Communication and more recently Entertainment Marketing. This subject is part of the larger Entertainment Industries degree where Creative Industries students study law and business subjects. Our students engage with real businesses, startups, artists, not for profits: you name it. QUT students work in ‘agencies’ to problem solve marketing communication objectives set by their clients.

In 2017, our Entertainment Marketing students engaged with long-standing and very historical Brisbane Eisteddfod, Brisbane Writer’s Festival (or #UpLIT), Cystic Fibrosis Qld and Travello: a Brisbane based startup travel App that connects you with fellow travellers, solo backpacking enthusiasts, digital nomads and even groups of friends & families to make your travel experience memorable. We pride ourselves on the range of entertainment and marketing businesses that want to be involved in our student’s real world learning. In 2016, we had a different travel startup Tour Amigo, who is a QUT Marketing Honours alumni, who has set upa travel site where you can search, compare and book the best value package tours throughout 160+ destinations worldwide. The Tour Amigo team have cherry picked the best guided tours from international operators such as Contiki, Trafalgar, Intrepid and put them in one place. We love to welcome back QUT ex-students into our classroom.

The student agencies pitch their ideas to their clients at the end of semester. Face to face where you can’t hide. This experience helps sets up our students to be (a little bit) industry-ready. Their pitches are very professional, and clients are always impressed with the high calibre standards shown by our up and coming QUT graduates. Most groups undertake primary research, produce video content that would cost thousands of dollars.

Students conducted work experience and work integrated learning with Cystic Fibrosis then gained paid employment organising events such as the 65 Roses Art Prize, where schools across QLD were asked to donate their artwork and a silent auction for each one at the 65 Gala Roses Ball. The project that was run by one incredible QUT student who raised awareness for the plight of those living with CF in Queensland, as well as introducing budding artists to the power of philanthropy. She not only ran the promotion, but the call to action involved a huge amount of logistics.

thumbnail_D6DDBEAE-C447-41BE-A685-8DA41767E458.jpg

As I publish this article, 30 out of the 50 paintings (shown above) have been sold and the others are on display at the CFQ bookshop. Another amazing student helped with fundraising, social media and event profiling. It isn’t easy taking on an intern, but our QUT students learnt so much from their experience with CFQ, many staying on for months.

thumbnail_BB2D7FD9-FA95-4CC3-8DE7-DFCF2FB4413C.jpg

Another client this year were Brisbane Eisteddfod. They came to us wanting an audit and some ways of how to stay relevant with their many audiences and stakeholders. Over 150 students pitched their ideas. Our client (also QUT alumni) was super happy and plan to have students working on implementing some of their strategies and tactics in 2018. Below is just one of the amazing student agencies, Ben Hardgrave their tutor and the Eisteddfod team.

SaveSaveSaveSaveSaveSaveSaveSave

Advertisements

QUT Business School marketing students take real world learning to a new high

6 Nov

QUT academics have prided themselves on engaging with industry and real businesses – and our advertising, marketing and public relations students in QUT’s Business School work in ‘agencies’ with real clients. In my Integrated Marketing Communications (IMC) class, our students work on a range of objectives set by their clients: from brand awareness, brand loyalty, brand conviction, attitude formation and often creating copy and entire campaigns to deliver first class campaign strategies and tactics. Students conduct brand audits and work on achieving their client’s objectives.

During the final weeks of semester, the student agencies pitch their ideas and campaigns to their clients. These pitches from 2nd and 3rd year students are of such a high standard. They are very professional, and clients are always impressed with the high callibre standards shown by our amazing QUT Business and Creative Industries students.

Our incredible array of 2017 IMC clients included so many amazing businesses: Rio Rhythmics Dance Studio, Kerry Reece Art, radio stations, charity events, not for profits,  McGrath’s Fine Foods, Paws & Relax Doggy Daycare, a vegan food project, Grasses of Life, Kelly’s Candy, forfido – a dog walking App, Save A Horse, The Lucky Duck.

In many cases, many students end up conducting work experience for their clients implementing their ideas. It is a win-win situation for everyone. Di, Tegan & Annie of Paws & Relax (pictured below), heard IMC strategy ideas from 15 student agencies. Imagine what that would be worth in money terms if a real agency pitched?

IMG_3986.jpegOur IMC class is extra large (over 300 students each semester), we source clients far and wide, often many coming from past students and current tutors.

Another client was Stuart from forfido, a dog walking App which was supported by #RSPCA RSPCA Qld. The CEO Mark Townsend is pictured below with a group of students that presented an out of this world pitch.

thumbnail_IMG_7576.jpg

I am not lucky, but privileged to have such an amazing teaching team, and for the past 15 years recruiting from my past students has allowed me to find IMC stars. Many have stayed for a semester or two, and then their careers have taken off and they have moved to far and wide parts of the world. Running the worlds of advertising, marketing and public relations firms or starting their own businesses. They are all wonderful people and care about our amazing QUT students and their IMC learning journeys. The other half of my team have their own businesses and are industry specialists, many whom have been in the team for over 10 years, so draw on so much experience and change.

Since 2007, the IMC undergraduate subject at QUT has also been an educational innovator and leader in promoting student and industry engagement within social media environments. For the past 11 years, Facebook and Twitter have been used to build professional partnerships with industry, and promote real world learning and engagement experiences between current students, sessional academics and past alumni. Specifically, this was achieved by creating a subject Facebook page IMC@QUT. It  provides a space for outstanding connections, alumni events, industry best practice examples, creative inspiration as well as a go-to employment bulletin board, internship and networking opportunities. The IMC@QUT Facebook community spans directly from the heart of the QUT brand.

The longevity of this space has resulted in present and past IMC students sharing opinions, encouraging dialogue and ideas, marketing communication related inspiration and industry benchmarks.  It has also broken down traditional classroom barriers and maintained a consistent annual growth in members and now totals over 1200 members.

 

 

%d bloggers like this: