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Tag Archives: Travel

Air New Zealand, your 18th safety video is another fine example with ‘It’s Kiwi Time’!

6 Nov

New Zealand have always pushed the boundaries with interesting and out-there advertising. I can think of  a couple of examples. Last year’s police recruiting ad, or this golden oldie from L&P from 2006 that you really have to watch to believe! Yes you won’t be disappointed by watching both.

And now, Air New Zealand have done it again. They are always trying to outdo themselves and this is their 18th take on safety videos. They usually use OS talent, but this time it’s all local. Their creative Ad agency must have so much fun pitching crazy ideas. Every year AirNZ’s safety and Christmas ads are always worth looking forward to. And this year is no different. My next blog post will be on the Xmas ads!

In a 600 strong cast, ‘It’s Kiwi Time’ takes the classic song, Tricky as it’s base for their safety video, which really is a music video disguised as a safety video. This song dates back to the late 80’s which means that many people may hear the song and be enticed to watch the video out of interest. A new target market I hear you say?

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And while some people are saying, ‘what happened in the 80’s should have been left in the 80s’, most viewers are hailing it as another success story for AirNZ. You can watch it on YouTube by clicking here. What do you think? Yes, it is long, but it is entertaining, and just as you would expect from this creative company. Air New Zealand really put their key stakeholders at the centre of their campaigns. Mostly it’s their staff (cabin crew, engineers etc), but this ad sees a lot of thought go into it by using various destinations from around the country, and using singers, dancers and talent from 30 community groups.

Air NZ have been proud of who they are and their country and locally grown talent, and it shows. You would be proud to be a staff member, or a shareholder. Or a passenger. It’s another aspect of marketing that often gets lost. AirNZ are all about relationships. They want one with you, and once they get your attention, you want to find out more. Just like I do every year when I write my Xmas blog post, as I look forward to their ads! You can read my AirNZ 2017 Xmas ad review here and watch the campaign. And if you head over to @FlyAirNZ twitter account, you can read the love coming in for the new ad. Also it’s great to see that AirNZ have a great social media team who actually respond to posts.

In previous years, The All Blacks have always been a feature of the airline’s TVCs and YouTube ads, this one is a take off of Men In Black back in 2015, and if you have a spare 5 minutes (yes it reads long, but it is worth your time) click here to watch it.

With the runaway success of The Lord of The Rings, AirNZ played on New Zealand being the home of Middle Earth. This meant a lot of safety videos featured cameos of many of the actors, AirNZ staff and the famous Director himself, Peter Jackson. Humour was always central to these videos. But also awesome scenery!

More recently, they have used talking and loveable animals, Dave the Goose (voice by Aussie actor Bryan Brown) and Pete the Kiwi. Pete’s voice is from another loveable Kiwi, Sam Neill (pictured below). Enjoy!

Sam Niell will be the voice of the campaign's mascot, a CGI kiwi named Pete.

Source: https://www.stuff.co.nz/business/96138062/sam-neill-the-voice-of-air-new-zealands-global-campaign

Other reading:

600-strong cast front Air New Zealand’s largest scale safety video ‘It’s Kiwi Safety’ via True NZ, Campaign Brief, 2018

Air New Zealand Safety video Divides a Nation, Stuff, 2018

#weareAMPR #AirNZSafetyVideo
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Siem Reap galleries

21 Mar

If you have a bit of time during your Siem Reap stay to do a day or two of galleries, you’ll be in for a treat.

Angkor Artwork is owned by a French couple Thierry & Eric Stocker who specialize in lacquer. Hailing from France, they’ve also lived and worked in Japan and have gained skills to educate the local Khmer people of a craft of lacquer, that died during the Pol Pot regime. Both gentlemen were up for a chat and the gallery and gardens are a lovely space.

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While you’re in this neighborhood, depending on time, either walk or get your tuk-tuk driver to go around the corner to Sombai Cambodian liqueur workshop. While not a gallery, you have to pop in to sample amazing liqueurs, jams and see artists painting the gorgeous bottles. Lovely Sok Ny took me through the very small distillery space then we went downstairs to tasting. I could have tasted every product, but if you’re short on time, they have a tasting stand at the Angkor Night Markets Gate B.

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On the way out to Angkor Wat, there are large tourist galleries galore along Charles du Galle Rd… but I wanted a little more authentic, so I went to the small ones, mostly with workshops that you were guided through.

Theam’s House is a lovely story. And one of my favourite galleries. Originally a refugee during the recent Pol Pot horrible years, Theam’s family were relocated to France. Once things settled back in his homeland, he moved back to restore the art culture.

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His home and gardens (he’s been back 20 years) are beautiful and he travelled throughout Cambodia collecting amazing pieces that had not been destroyed by the Khmer Rouge. I didn’t take photos of everything, but you’ll get the full picture when you visit. I was also super impressed with his musical instruments collection (the picture above). You will be met at the entrance by a lovely staff member who will share with you the art, stories then take you through the workshop.

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He specializes in lacquer and his approach is different to the Angkor Art gentlemen. He has a large workshop that you walk through. He also has some wonderful paintings. You can see them below through the bells, and above in the picture with the beautiful carvings. All prices are in US$.

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My next stop was Javar and this was incredible. You would have no idea that the art is paper mache! Then you pick it up, and it’s light! But take cash, as they don’t have credit card facilities. You can see below how they look like stone, brass or pottery. It was my second last day, so my cash was gone!

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Then take yourself down a kilometer or so to a group of galleries right near Raffles Hotel. There was about 6 and I’d only read about one! Mixed galleries from amazing photographs from McDermott Gallery, to silk scarves, but also the wonderful Artisans d’Angkor larger shop (they have one near the main markets in town).

I also popped in to Mirage, 1 Eleven, The Village Cafe & Little Eating Street!

Of course if you are cruising around town, Kandal Village is a must. It is an oasis. Here is the link to their Facebook page. It is a few funky streets with amazing shops, incredible food and coffee and a bit less crazy than the central markets. You can even ask your took-tuk driver to wait for you, but I loved just wandering aimlessly around and finding little surprises. This photo is courtesy of Baby Elephant Boutique Hotel, which is also an oasis.

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Airports: logistical brilliance

7 Dec

After flying for over 30 hours to get to Spain (no wonder people call us crazy Aussies), my appreciation for airports and the services that they provide has increased. I’m sure you have thought about this at some stage during your travels as well, but my goodness, sitting in Singapore and Heathrow watching the amount of planes and people that are ‘moved’ through the transport system is amazing. I couldn’t hazard to predict how many people per day travel through Heathrow, but the amount of staff, food, waste, hire cars and taxis that contribute to turning the cog.

The elements of SIVA really ring true in this aspect and most people would not even give a thought to this. Solution – too many to list for passengers, but the main one would be getting from A to B, but with the many services that are now offered, we take these for granted. Singapore airport for example has a movie theatre, gym, pool and many more services, not to mention shopping that goes on for kilometres! Information – found everywhere with helpful customer service staff on hand, who are bi-lingual. I do feel for staff who get abused by passengers because the hot breakfast has run out. Probably the most important element if airlines want return customers is Value . Some airlines and their staff forget that it’s them and their attitude that makes our journey enjoyable, memorable and helps us build relationships with that airline. Access comes from every digital, online and human touchpoint.

I must say that the staff at Heathrow were lovely. Which I know many of you will be surprised to read that comment! They must be still on a high from the Olympics! And good on them! It made my transit visit much more pleasant and easier than it could have been. I think I was up to 24 hours travel by then and the lady looking after the showers bumped me up the line so I could have mine and be on my way before someone else who had a later flight.

Next time you’re passing through an airport, just take a second (or 2) to think about the logistics of even the simplest of things: getting your luggage to the right plane, then finding it at the right gate when you arrive at your destination! Ever thought about the de-icing truck? They have a limited time before take off to de-ice the body of the plane. Ensuring that the food loaded onto your plane doesn’t get too near the fuel or waste truck. I could go on and on.

Because when you think about it, it’s not that simple at all.

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